对外传播视域下澳门文旅文本英译实践研究
|
赵一琪,高峰
|
集宁师范学院，内蒙古乌兰察布，012000
|
摘要：澳门文旅文本兼具服务指引、文化说明和城市形象传播功能。澳门长期处在中西文化交融和多语并存的环境中, 景点名称、公共牌示、旅游指南和宣传文案的英译不能只追求字面对等。本文结合澳门公共牌示、世界遗产译名、旅游指南和多语语言景观研究, 分析澳门文旅英译的主要问题和实践路径。研究认为, 译者应以文本功能为起点, 以受众认知水平为基准, 在尊重既有译名的同时补充必要文化背景, 并用具体、自然、可信的英语呈现澳门文化。
关健词：对外传播；澳门文旅文本；英译实践；文化负载词；旅游翻译 |
English Translation Practices for Macao’s Cultural and Tourism Texts: An International Communication Perspective
|
Yiqi Zhao,Feng Gao
Jining Normal University，Ulanqab，Inner Mongolia 012000，China
|
Abstract: Macao cultural and tourism texts serve tourism services, cultural explanation and city image building. In a multilingual and multicultural setting, the English translation of scenic spot names, public signs, tourist guides and promotional texts should not be limited to literal equivalence. Based on previous studies of Macao public signs, world heritage site names, tourist guides and multilingual linguistic landscape, this paper discusses major problems and practical strategies. It argues that translation should be guided by text function and reader reception. Existing names with stable recognition should be respected, while necessary cultural background should be added in clear and natural English.
Keywords : international communication；Macao cultural and tourism texts；English translation practice；culture-loaded words；tourism translation
参考文献
[1] 张美芳.澳门公共牌示语言及其翻译研究[J].上海翻译（中英文）,2006(1):29-34.
[2] 张美芳.文化途径看澳门——浅谈澳门世界遗产景点译名[J].上海翻译（中英文）,2009(2):29-33.
[3] 陈芳.对外宣传中英译的传播策略研究[J].新闻战线,2015(18),81-82.
[4] 何文明.中文旅游指南译前准备:文本特点概述——以《欧风华韵七彩澳门》旅游指南为例[J].考试周刊,2014(86):7,31.
[5] Song,G.Cosmopolitan translation in multilingual cities: A Macao experience[J].Language and Intercultural Communication,2022,22(1):35-49. |
|
|
 |
论文收录证明 / 文献检索报告
Document Retrieval Certificate / Proof of Publication Indexing
作者贡献声明 / 贡献确认书
Author Contribution Statement / Certificate of Authorship Contribution
同行评审报告 / 评审意见
Peer Review Report / Peer Review Comments
利益冲突
Conflict of Interest
作者声明不存在任何利益冲突。
The author declares no conflict of interest.
|
|
